Terra Outfitters: the plan › Home

Home built

Purpose
Say what the store sells and what is on sale, and send each visitor to the thing they came for.
Main task
Find a product, or a deal, in one step.

Built: www.terra-outfitters.com. The same page, with one failure each: fragile, inaccessible, untranslatable.

Content, most important first

  1. The sale and what it covers
  2. Featured products, with price and stock in words
  3. Search and the cart
  4. Deals
  5. How to get help

Wireframe

Regions in reading order, which is also tab order. The outlined box is the page’s main action.
Header: brand, main navigation (Shop, Deals, Checkout, Support)
Hero: the current sale, its end date
Search gear
Cart (count)
Product card: image, name, price, stock, quantity, Add to cart
Product card
Live deals: three lines
Footer: support hours, phone